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Minimum requirements
- Experience : 8+ years in Aviation industry -Degree in marketing or a related field. - Proven ability to develop brand and digital marketing strategies. - Experience in identifying premium target audiences and devising effective campaigns. - Excellent understanding of the full marketing mix. - Strong analytical skills partnered with a creative mind. - Data-driven thinking and an affinity for numbers. - Outstanding communication skills.
Key Responsibilities
- Develop & execute brand communication strategy across all platforms (digital & offline). - Analyze brand positioning and consumer insights. - Shape and communicate the vision and mission. - Translate brand elements into plans and go-to-market strategies - Align the company around the brand's direction, choices, and tactics. - Proven acumen in planning & executing multi-media campaigns for objective-oriented ROI- based marketing plans; managing profit center operations to achieve business objectives and ensure top & bottom-line profitability by implementing Business Development strategies. - Manage a team of marketing people working on brand &PR initiatives, Digital marketing, etc. - Lead creative development in digital marketing to motivate the target audience to take action. - Establish performance specifications, cost and price parameters, market applications, and sales estimates. - Measure and report the performance of all marketing campaigns, and assess ROI and KPIs. - Monitor market trends, and research consumer markets and competitors activities. - Oversee new and ongoing marketing and advertising activities. - Collaborate with cross-functional teams on product value propositions, marketing communication for projects, and media planning by selecting the best vendors & communication partners. - Make a Marketing calendar for the year in consciences with different cross-functional teams & execute it to generate leads. - Analyzing market trends to identify opportunities in the brand portfolio, planning and supervised various marketing strategies as per the need.