Minimum requirements
Location: Bengaluru Experience: 5 to 6 Years Industry Preference: Aviation experience (1 to 2 years) is highly preferred.
Role Overview: We are looking for a dynamic and experienced Assistant Manager / Manager - Marketing to lead our comprehensive marketing strategies. The ideal candidate is a true 360-degree marketer who bridges the gap between traditional media (ATL) and on-ground activation (BTL), while integrating modern digital channels (OTT/Online). You will be responsible for end-to-end campaign execution, media buying, and vendor management to drive brand visibility and customer acquisition.
Required Qualifications:
Experience: Minimum 5 to 6 years of progressive experience in a marketing role.
Media Expertise: Proven track record of executing large-scale campaigns across Print, TV, Radio, and OOH.
Digital Savviness: Experience with OTT advertising and general digital marketing principles.
Vendor Skills: Strong capability in vendor coordination, negotiation, and relationship management.
Preferred Qualifications:
Industry Context: 1 to 2 years of experience in the Aviation sector is strongly preferred.
Technical Skills: Hands-on experience with Adobe Creative Cloud (Photoshop, Lightroom, and After Effects) is a significant advantage.
Education: MBA or Master degree in marketing or communications.
Key Competencies:
Excellent communication and interpersonal skills.
Ability to handle high-pressure situations and tight deadlines.
A creative mindset with a data-driven approach to decision-making.
Key Responsibilities
Key Responsibilities
360 Campaign Strategy & Execution
Plan and execute high-impact ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
Manage media planning and buying across diverse channels, including Newspaper (Print), OOH (Billboards/Airport Media), TV, FM Radio, and OTT platforms.
Ensure seamless integration of offline campaigns with online digital strategies to maximise reach.
2. Vendor & Agency Management
Act as the primary point of contact for external agencies, media buying houses, and vendors.
Negotiate rates, manage contracts, and ensure timely delivery of marketing assets and media slots.
Monitor vendor performance to ensure quality standards and cost-effectiveness.
3. Creative Oversight & Production
Collaborate with creative teams to develop compelling ad creatives for various formats.
Hands-on Contribution: Utilise proficiency in Adobe Creative Cloud (Photoshop, Lightroom, After Effects) to make quick edits, approve designs, or create internal assets when necessary.
4. Performance Monitoring & Budgeting
Track the ROI of offline and online campaigns.
Manage the marketing budget, ensuring funds are allocated efficiently across different media channels.