Minimum requirements
Location: Bengaluru Experience: 5–6 Years Industry Preference: Aviation experience (1–2 years) is highly preferred.
Role Overview: We are looking for a dynamic and experienced Assistant Manager / Manager - Marketing to lead our comprehensive marketing strategies. The ideal candidate is a true 360-degree marketer who bridges the gap between traditional media (ATL) and on-ground activation (BTL), while integrating modern digital channels (OTT/Online). You will be responsible for end-to-end campaign execution, media buying, and vendor management to drive brand visibility and customer acquisition.
Required Qualifications:
• Experience: Minimum 5–6 years of progressive experience in a marketing role.
• Media Expertise: Proven track record of executing large-scale campaigns across Print, TV, Radio, and OOH.
• Digital Savviness: Experience with OTT advertising and general digital marketing principles.
• Vendor Skills: Strong capability in vendor coordination, negotiation, and relationship management.
Preferred Qualifications:
• Industry Context: 1–2 years of experience in the Aviation sector is strongly preferred.
• Technical Skills: Hands-on experience with Adobe Creative Cloud (Photoshop, Lightroom, and After Effects) is a significant advantage.
• Education: MBA or Master’s degree in marketing or communications.
Key Competencies:
• Excellent communication and interpersonal skills.
• Ability to handle high-pressure situations and tight deadlines.
• A creative mindset with a data-driven approach to decision-making.
Key Responsibilities
Key Responsibilities
1. 360° Campaign Strategy & Execution
• Plan and execute high-impact ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
• Manage media planning and buying across diverse channels, including Newspaper (Print), OOH (Billboards/Airport Media), TV, FM Radio, and OTT platforms.
• Ensure seamless integration of offline campaigns with online digital strategies to maximise reach.
2. Vendor & Agency Management
• Act as the primary point of contact for external agencies, media buying houses, and vendors.
• Negotiate rates, manage contracts, and ensure timely delivery of marketing assets and media slots.
• Monitor vendor performance to ensure quality standards and cost-effectiveness.
3. Creative Oversight & Production
• Collaborate with creative teams to develop compelling ad creatives for various formats.
• Hands-on Contribution: Utilise proficiency in Adobe Creative Cloud (Photoshop, Lightroom, After Effects) to make quick edits, approve designs, or create internal assets when necessary.
4. Performance Monitoring & Budgeting
• Track the ROI of offline and online campaigns.
• Manage the marketing budget, ensuring funds are allocated efficiently across different media channels.